Digital storytelling
Media Photography
Social Media Campaign
Lauren's Big Adventure x Visit Phoenix
Instagram Reels & Stories
To inspire visitation to the Greater Phoenix Area by creating engaging and informative coverage content in the form of a “Travel Diary” or “City Guide.”
In May 2023, I partnered with Visit Phoenix to highlight the unique attractions and experiences in Phoenix, AZ. The goal was to create compelling content that would inspire future visitation to the Greater Phoenix Area. Through a meticulously planned three-day itinerary, I explored the city’s vibrant culture, outdoor adventures, and culinary delights, providing the tourism board with high-quality content for their promotional efforts.
Click here to see an example sponsored carousel post.
Click here to see an example sponsored travel diary story set.
about the project
Hiking Adventures
Hiking Adventures: Explored scenic trails within the city, capturing breathtaking views and showcasing Phoenix's natural beauty.
Click here to see an example sponsored post.
Project highlights
Culinary Experiences
Dined at partner restaurants to feature the local cuisine and dining scene.
Click here to see an example sponsored post.
Premier Stay at The Westin Hotel
Highlighted The Westin Hotel as a premier accommodation option, emphasizing its luxury amenities, exceptional service, and convenient location.
Click here to see an example sponsored post.
Additional Activities
Participated in other curated experiences to fully represent the vibrant culture and attractions of Phoenix.
Click here to see an example sponsored post.
"Lauren was so wonderful to work with on this campaign. We had the opportunity to talk through our goals and deliverables desired for this project and she delivered. Her content was not only stunning and high quality but also educated her audience on what a visit to Phoenix looks like. We hope to welcome her back for future visits.
We would highly recommend brands and other destinations prioritize a partnership with Lauren to tell your story."
- Visit Phoenix Media Relations Manager
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@laurensbigadventure
If you're into getting outdoors, vanilla lattes, girl time, clean beauty, exploring the world + probably way too many videos of my kitties? You've come to the right place...
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